As I just mentioned, I have been doing this for many years and have worked with multi million dollar business to help increase their business through search engine optimization.
Not only have I worked with multi million dollar businesses…but I’ve even been hired by Vancouver SEO companies directly to do their work for them when they’re unable to complete the tasks for their own clients.
It’s pretty surprising to me how little some of these large companies know. They are not even good at SEO, they are usually just good at marketing and client interaction (so they can get you on board, but not get you results).
I’m not saying that to insult anyone. They may be really good at something like website design or coding, for example, but of course that’s only one small aspect of any online campaign. They may sincerely think that they are doing all they need to do, not fully understanding other aspects of this industry.
One particular company that hired me had said that they had “already optimized” the client’s website by placing the customer’s desired keywords into the site’s metadata, and that they had made sure that those keywords were correctly placed into the text, or content, throughout the various pages and posts.
- SEO helps in improving the visibility of the business
One of the most important concepts which is involved in search engine optimization is keywords. With the help of keywords which have been appropriately designed with a specific set of customers in mind, then it can go a long way in helping to attract a specific target group of customers. In addition, the keywords are not even limited to one specific geographical location. If the keywords have been designed in such a way, then they can be applied to different customer segments and geographical areas as well.
- A branding process
There is absolutely no doubt that SEO can help you in generating a greater amount of attention and revenue for your business. On the other hand, even though very few people actually know about it, SEO can also be used as a branding process. This is because with the help of higher search ranking results and an improved design of the website, it can definitely help your company name occupy a greater space in the minds of target customers.
- Helps in increasing the credibility of the business
In the case of internet customers, they usually tend to believe and go for all those websites which are very easily available to them. The same is the case with SEO and the relationship that it shares with search engine rankings. So with the help of search engine optimization, you will be able to get your company name listed on the top five rankings. This can help in increasing the credibility of your business to quite some extent as well.
- One of the best ROIs in business
Any kind of activity which you plans to do for your business, you would like to see some kind of return coming out of it. The same is the case with SEO as well. Considered to be one of the best ROIs in business, there are few chances that you can go wrong with this if done in the correct way.